Advertising may be described as the science of arresting human intelligence long enough to get money from it.
"Stephen Leacock"
A promise, such a promise - that is the soul of any ad.
"Samuel Johnson"
Publicity is the greatest art form of the 20th Century.
"Marshall McLuhan"
Advertising should enhance the scenery. It has to be popular and beautiful at the same time.
Kodak sells film, but they do not advertise film. They advertise memories.
"Theodore Levitt"
Half the money I spend on advertising is wasted, but the trouble is I don't know which half.
"John Wanamaker"
Many a small thing has been made large by the right kind of advertising.
"Mark Twain"
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.