Advertise your objective, don’t keep it in the dark. Whatever your occupation, whatever you propose doing, if you need the support of the public then take the steps necessary to let them know about it. It doesn’t matter how, as long as you get their attention. I frankly admit that I owe a large part of my success to the press. Some businessmen will say that their advertising costs are a complete waste of money. That may be, but it’s because the ads were done carelessly and parsimoniously. Small doses of advertising result in nothing, obviously. It’s like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.
“P.T. Barnum”
You often hear people say they don’t have the means to advertise. They’re wrong – what they’re lacking is the means not to advertise. In a country where everyone reads the newspaper, you have to be pretty thick-headed not to understand that the press is the best and cheapest medium to communicate with the public.
Businessmen in general do not appreciate the system of newspaper advertising. It’s the surest way to success. But you need nerve and faith to try it. Nerve because you have to throw a gold brick into the uncertain waters of the future, and faith because there will be many difficult days before you will see the returns start rolling in, all because of some well-placed ink on a few sheets of paper.
P.T. Barnum
Those who are absent or remain silent are always wrong. To assure successful promotion, you have to be present, daily, in order to create it.
Bernard Tapie